Ariele Lee
10 years in the game, and I’ve done a bit of everything. For me, art isn’t just about wild, free creation. It’s about discovery. The more you understand the deeper purpose, the more clearly you can uncover how to achieve the goal, even if it’s not obvious at first. I believe a great designer’s job is to chisel away the excess and reveal the root desire, the real objective, the angel already in the marble. That’s how you solve problems. That’s how you make great art.